hi di insights

Ideas and approaches behind the hi di project.


hi di is a concept for a new mobility service that supports and empowers existing, shared, public, sustainable and cheap urban transportation in Addis Ababa and other emerging cities worldwide.

The project aims to tackle one of the hardest and most important challenges that emerging cities are facing: serving the rapidly growing demand for urban mobility, preventing a traffic breakdown caused by private motorization, and developing a serious alternative to private car ownership that provides comfortable and reliable mobility for all.

Addis Ababa is growing rapidly

Due to social and economic developments, many cities like Nairobi, Dar es Salaam and Addis Ababa are growing rapidly. The current mobility culture is predominantly influenced by Chinese-Asian and or Western influence with road construction and motorized private transportation. Already today Addis Ababa is confronted with heavy traffic and due to economic growth the ownership of private cars is increasing rapidly.

The current mobility experience in Addis Ababa is dominated by heavy traffic jams, delays, overcrowded buses, advanced planning and heavy accidents. If you don’t own a private vehicle you have to rely on the minibus system, inner-city buses, the recently built light rail transit or rickshaws and even horse carts.

Pleasant and seamless experience while moving across mobility modes

By expanding shared and public transportation modes, improving its user experience, comfort and reliability, it could be possible to make it a serious competitor to personal car ownership. To bring informal modes like the minibus into the mobility mix it would be necessary to have more political backing, so owners and drivers can move out of the constant fight for existence and finally be part of a holistic and integrated mobility ecosystem. This could be achieved by developing a service that proves the importance of minibuses, is open and accessible, but regulated and supported by the government.

The interface for citizens would be the hi di app where everyone with a smartphone could plan, book and pay trips across modes with minibuses, taxis, horse carts, trains, rickshaws and soon with the BRT system. By using routing algorithms, demand prediction and mobile payment, the service could make mobility more effective and serve where there is demand. Another advantage is that through the easy access with a mobile app, the city would be more accessible for strangers and also simplify the life of locals.

Design for low-tech conditions

The smartphone app is based on low-tech approaches and optimized for internet downtimes, slow networks and early generation phones. The user interface is designed for better visibility on broken screens and sun reflection by using high contrasts and big buttons. Users can pay with the popular payment service M-Pesa where you send balances using PIN-secured SMS text messages, as well as with credit cards and other payment services like PayPal. During internet downtimes, all necessary data like search and trip information can also be transferred via SMS text message. So the app would work nearly with the same user experience, even without mobile internet.

Start to test in Ethiopia

Addis Ababa is an especially interesting city to start and test a service like this. Currently most Ethiopians live in rural areas, but more and more people are moving into cities. This means that the city is and probably will face enormous change in construction, infrastructure, society and economy in the upcoming years gradually growing into a megacity. So if an approach like this one succeeds in tackling the mobility needs in the rapidly growing Addis Ababa, it can probably do the same everywhere else. For now, this is just a service concept, we’re sure that it would need some retrofitting here and there but see this as an adapted system that could alleviate the car centricity of rapidly growing cities as Addis.

Across Africa and the world there are many countries that are experiencing rapid urbanization. In most of the cities in these countries you will find the same or similar existing mobility systems like in Ethiopia, so there is the possibility to expand this mobility service to other cities worldwide and help them approach their mobility challenges.

Expand the platform

In many countries like Ethiopia people adapted the sharing economy decades ago, what led to one of the most valuable commodities for the raising economic model: interpersonal trust. Besides car or bus pooling, financial pooling and the sharing of goods is very popular. So why not share goods via the mobility service? People would have the possibility to share their personal items via the app with friends and family members as well as with strangers, and the mobility system transports the items across the city. Some people believe it kind of failed in Europe and the US, but could possibly be a total success in many other countries.

Inspire the west

From a global perspective it is obvious that most emerging cities like Addis Ababa that yet haven't adapted ecological destructive lifestyles might play a crucial role in avoiding carbon emissions. In doing so, the western world regions could learn from mobility approaches developed in Addis Ababa. This service could be an exemplary driver in rethinking the approaches to future mobility and urbanity that are driven by high technological progress, as it's often the case in western countries. This could then inspire possible futures of western cities without private cars, with pleasant and sustainable public transport options and the street as a shared and public space of coexistence for all kinds of activities. Also the low-tech approaches could possibly be a driver to reduce CO2 emissions of the digital economy.